Conservation

Understanding one child.
Protecting one species.

Every paid report funds conservation of your child's matched animal — through a vetted, species-specific partner chosen for credibility and direct field impact.

When a child is matched to an archetype, they're matched to a real animal. One whose behavior in the wild genuinely mirrors their personality profile. That connection is part of the design.

We believe that helping a parent understand their Snow Leopard child, or their Sea Otter child, creates a small but real stake in that animal's survival. We wanted to honor that connection with something tangible.

So a portion of every $14.99 report goes directly to conservation of the matched species — through organizations we've vetted carefully for their rating, focus, and track record. Each is listed below.

Faunaly publishes its total annual giving and partner list publicly each January at faunaly.com/conservation.

One partner per archetype
Each of the 16 animals is matched to a single, species-specific conservation organization — chosen for direct focus on that species and verified charitable standing.
Annual lump-sum giving
Faunaly makes one intentional donation per partner each December. Not micro-payments per report. This allows for meaningful, relationship-building gifts that grow with revenue.
Selection criteria
Every partner is a verified 501(c)(3) with a Charity Navigator rating of 3 stars or higher, or equivalent verified standing where CN data is unavailable.
Transparent reporting
Total annual giving and full partner list published publicly each January. No vague "portion of proceeds" language — specific partners, specific amounts.
01 / Independent Thinkers
The strategists & their partners
Snow Leopard
Snow Leopard
INTJ · Independent Thinker
Snow Leopard Trust
snowleopard.org
The world's largest org exclusively focused on snow leopards. Active in 12 countries with a science-first, community-led approach. Four-star Charity Navigator rating, multiple consecutive years.
Owl
Owl
INTP · Independent Thinker
The Peregrine Fund
peregrinefund.org
Leading raptor and bird-of-prey conservation organization. Protects owls and all raptors through habitat work, research, and reintroduction programs globally. Highly rated financially.
Lion
Lion
ENTJ · Independent Thinker
Panthera
panthera.org
The only organization exclusively dedicated to conserving all 40 wild cat species. Direct lion conservation programs across Africa. Platinum GuideStar seal and 4-star Charity Navigator rating.
Orca
Orca
ENTP · Independent Thinker
Whale and Dolphin Conservation
us.whales.org
The leading charity exclusively dedicated to whale and dolphin protection. Successfully advocated for expanded orca habitat protections in the Pacific Northwest. Shared with Humpback Whale. One combined annual donation.
02 / Sensitive Idealists
The dreamers & their partners
Humpback Whale
Humpback Whale
INFJ · Sensitive Idealist
Whale and Dolphin Conservation
us.whales.org
WDC's humpback-specific programs have contributed to population recovery from 5,000 to over 80,000 individuals. Shared partner with Orca, a single combined donation serves both archetypes.
Octopus
Octopus
INFP · Sensitive Idealist
Ocean Conservancy
oceanconservancy.org
Premier ocean health organization with strong cephalopod and marine invertebrate habitat work. Protects the broader ocean ecosystems octopuses depend on. Well-established, highly credible.
Elephant
Elephant
ENFJ · Sensitive Idealist
Save the Elephants
elephants.com
The world's foremost elephant research and conservation organization, founded by Dr. Iain Douglas-Hamilton. Field-based science with direct community impact in Kenya and beyond. 4-star Charity Navigator rating.
Penguin
Penguin
ENFP · Sensitive Idealist
Global Penguin Society
via Wildlife Conservation Network
WCN has a perfect 100/100 score on Charity Navigator and a unique model where 100% of designated donations go directly to field programs. GPS is a WCN partner exclusively focused on all penguin species.
03 / Structured Guardians
The keepers & their partners
Beaver
Beaver
ISTJ · Structured Guardian
Wildlife Conservation Society
wcs.org
WCS manages beaver habitat protection as part of its broad freshwater ecosystem conservation programs across North America. A highly credible scientific institution operating for 125+ years.
Sea Otter
Sea Otter
ISFJ · Structured Guardian
Monterey Bay Aquarium
montereybayaquarium.org
The world's leading sea otter surrogacy and rehabilitation program, the first of its kind globally. Has cared for 37+ orphaned otters and released them into the wild over 30 years. Unmatched otter credibility.
Wolf
Wolf
ESTJ · Structured Guardian
Wolf Conservation Center
nywolf.org
One of the three largest holding facilities in North America for critically endangered Red wolves. Runs federal Species Survival Plan breeding programs. Platinum GuideStar seal and active field recovery programs.
Gorilla
Gorilla
ESFJ · Structured Guardian
Dian Fossey Gorilla Fund
gorillafund.org
The world's longest-running gorilla research and conservation site in Rwanda. Daily rangers remove thousands of snares annually. Mountain gorilla populations have grown 26%+ in part due to their work. 4-star rated, 97.87/100.
04 / Bold Movers
The navigators & their partners
Chameleon
Chameleon
ISTP · Bold Mover
Re:wild
rewild.org
Re:wild leads reptile and amphibian conservation globally, including chameleon-specific programs in Madagascar and East Africa. 200+ active projects in 80+ countries. Near-perfect 99/100 Charity Navigator rating.
Giant Panda
Giant Panda
ISFP · Bold Mover
World Wildlife Fund
worldwildlife.org
The Giant Panda is WWF's global symbol and primary mascot. WWF has been instrumental in panda conservation since 1961 — habitat protection, captive breeding partnerships, and population monitoring in China.
Fox
Fox
ESTP · Bold Mover
Defenders of Wildlife
defenders.org
The premier US organization for native carnivore and predator conservation, including fox species protection and recovery programs. 75+ years of wildlife defense. Strong policy and legal track record. Platinum GuideStar seal.
Parrot
Parrot
ESFP · Bold Mover
World Parrot Trust
parrots.org
The only global organization exclusively dedicated to parrot conservation in the wild. Active from New Zealand to Central America. Field research, anti-poaching, and habitat work. Widely recognized as the #1 parrot conservation charity. Verified 501(c)(3).
A note on our giving structure

Faunaly makes a single, lump-sum annual donation to each conservation partner each December. Not a per-report micro-payment. We chose this structure intentionally: it allows us to make meaningful, relationship-building donations rather than fragmented micro-transactions that are administratively burdensome for small nonprofits.

Where two archetypes share a natural conservation partner — Orca and Humpback Whale both map to Whale and Dolphin Conservation — a single combined donation is made rather than two separate smaller ones. The conservation note in each individual report still names the shared partner specifically.

Our annual giving total and full partner list is published publicly at faunaly.com/conservation each January, following Faunaly's annual revenue review. The partner directory is reviewed and verified annually before donations are made.

Understand your child.
Protect their animal.

Launching Q3 2026 for ages 3–5. Join the waitlist to be first to know.